Despite the shift to digital, sometimes you have to go old-school. That’s where the classic business card comes in. Here’s why I still love them.

I just got some new business cards through the post and it’s a good feeling! There is something very satisfying about having the core elements of your brand on a 3.5 x 2 inch piece of cardboard. Beyond that, business cards enhance your credibility. They create a sense of professionalism and legitimacy for your business.

Photo by Christin Hume

Fitting neatly into your wallet, wherever you go you are basically carrying around a card that validates your expertise. You never know who you’re going to meet and when you’re going to meet them. The humble business card can make a valuable encounter more likely to lead to future business opportunities.

Fitting neatly into your wallet, wherever you go you are basically carrying around a card that validates your expertise.

As a designer who works with branding, this is the main reason I still love business cards: Business cards can help you establish your brand, which makes your company more easily identifiable. By including your company’s logo, slogan and colour scheme on your card, you help to reinforce your brand with everyone who views your card.

The above image is of my business cards that came through the post today. I went for a simple design that features my micro-pitch (this is the same that I use on the homepage of my website), my logo, my house font (the typeface I use on all my documents) and my colour-scheme. These are branding decisions I made as I built my brand and will continue throughout all digital and printed communications. This is an example of how a professionally designed business card can be a valuable tool to present a consistent message to prospective contacts.

The old-fashioned paper rectangle is still the fastest and easiest method to share contact information with other business people and with prospective customers and clients. They’re still one of the best ways to remind people about your small business – and therefore, to get business.